Beyond a Trend: Enhancing Science Communication Through Social Media

Social Media Week NYC

Kaufmann Theater

Ticket Info

Free

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This program is part of Social Media Week NYC. Please register here.

As a communications tool, social media is an undeniably effective way to enhance your message. But within the science realm, top communicators – both academic and professional – strive to use social media for something greater: to engage the public in a conversation about science. Never before has it been so easy for researchers, public information officers, educators, students, and journalists to talk directly to the public about the benefits, limits, and implications of scientific knowledge. Social media not only makes these meaningful conversations possible, but it often also makes them fun and compelling. During this session, hear from scientists, communicators, and educators who use social media tools and the philosophy behind them to find creative, collaborative, and engaging learning opportunities.

Continue the conversation after the panel at a beer and wine reception in the Museum's Hall of Minerals and Gems.

Speakers:

• Ruth Cohen, Director of the Center for Lifelong Learning at the American Museum of Natural History, will discuss a “tool kit” of mobile apps, websites, and more being developed at the Museum to help middle school students collect, share, and present data on urban biodiversity.
• Ben Lillie, the co-organizer of The Story Collider, which tells science stories by combining verbal narratives with podcasts, Twitter, and an online magazine 
• Matt Danzico, a BBC journalist who conducted a 365-day blog experiment called “The Time Hack” looking at how we perceive time
• Carl Zimmer, a science journalist whose latest book, Science Ink: Tattoos of the Science Obsessed, is based on feedback he received on his Discover Magazine blog when he asked the question: are scientists hiding tattoos of their science?
• Moderator: Jennifer Kingson, day assignment editor, Science Department, The New York Times

Hosted in partnership with Science Online NYC (SoNYC).